---
title: About Simulacra AI | The team behind Mimic
description: Simulacra AI builds Mimic, a campaign simulator that lets marketers rehearse a campaign before they spend. Meet the team and advisory board.
image: https://simulacraai.io/hubfs/mimic-og-freeweek-1200x630.png
---

[![](https://simulacraai.io/hs-fs/hubfs/MIMIC_Logo_Teal_Wordmark.png?width=28&height=28&name=MIMIC_Logo_Teal_Wordmark.png) MIMIC](https://simulacraai.io/mimic-ea?hsLang=en)

[Development timeline](https://simulacraai.io/mimic-early-access-development?hsLang=en)[Blog](https://simulacraai.io/blog?hsLang=en)[About](https://simulacraai.io/about)[Contact us](https://simulacraai.io/contact-us?hsLang=en) [Sign In](https://mimic-dashboard.simulacraai.io/) [Get Started](https://simulacraai.io/mimic-demo?hsLang=en)

About Simulacra AI

# We built Mimic so marketers can rehearse a campaign before they pay for it.

Simulacra AI is based in Auburn, Alabama. Our product, Mimic, builds a population of AI agents that match your target market, runs your whole flight past them, and shows what each creative and channel contributed before any budget goes out.

[Meet the team ↓](https://simulacraai.io/about#team)

What we do

## Rehearse the campaign, then run it.

Most tools tell you how a campaign did after the money is spent. Mimic works on the one you haven't run yet.

1. 01
   
   ### Describe the campaign
   
   Audience, channels, budget, duration and your ads. It takes about a minute.
2. 02
   
   ### Build the population
   
   Thousands of agents, each with its own personality, habits and place in a network.
3. 03
   
   ### Run the whole flight
   
   Every ad, in order, with fatigue, awareness and attitude carrying over from one exposure to the next.
4. 04
   
   ### Read the results
   
   Results per creative and per channel in seconds, with suggestions on what to change.

Why Mimic

## Built around how audiences actually behave.

A segment average stands in for a million people with one number. Mimic shows your ad to every agent, and each one decides for itself.

- ### A population, not an average
  
  Each agent decides for itself, then talks to the agents near it, the way real audiences do.
- ### One flight, in order
  
  Exposures carry over between ads and channels, so you see what each one contributed in the position it ran.
- ### Built on published science
  
  Personality follows the Big Five framework (Costa & McCrae, 1992). Persuasion follows the Elaboration Likelihood Model (Petty & Cacioppo, 1986).
- ### Nothing to install or hand over
  
  No pixel, no ad account to connect, no customer data. Every agent is synthetic.

The team

## Meet the Simulacra AI team

Our team at Simulacra AI is dedicated to transforming the way businesses understand their target markets. By simulating individual responses to marketing campaigns, we provide unparalleled insights and solutions. Get to know the experts driving innovation in AI-driven market analysis.

- ![Hunter Kincaid](https://simulacraai.io/hs-fs/hubfs/HeadshotHunter.jpg?width=400&height=400&name=HeadshotHunter.jpg)
  
  Hunter KincaidFounder & Chief Executive Officer
- ![Jason Caldwell](https://simulacraai.io/hs-fs/hubfs/JasonCaldwellHeadshot.jpeg?width=400&height=400&name=JasonCaldwellHeadshot.jpeg)
  
  Jason CaldwellTechnical Co-founder & Chief Operating Officer
- Chase KincaidChief Revenue Officer

### Advisory board

- ![Evan Austill](https://simulacraai.io/hs-fs/hubfs/EvanAustill.jpeg?width=240&height=240&name=EvanAustill.jpeg)
  
  Evan AustillManaging Director, Austill Ventures
- ![Matt Welch](https://simulacraai.io/hs-fs/hubfs/MattWelch.jpeg?width=240&height=240&name=MattWelch.jpeg)
  
  Matt WelchChief Marketing Officer, Relay
- ![Chris Hopkins](https://simulacraai.io/hs-fs/hubfs/ChrisHopkins.jpeg?width=240&height=240&name=ChrisHopkins.jpeg)
  
  Chris Hopkins, Ph.D.Jean Howard Lowe Endowed Professor of Marketing, Auburn University

## See what your audience does before you spend.

Book a live walkthrough on a campaign you're planning.

[Book a demo →](https://simulacraai.io/mimic-demo?hsLang=en)

- Live walkthrough
- Bring your own campaign
- No setup or data needed

**Simulacra AI Solutions Inc.**  
Auburn, Alabama, USA  
[help@simulacraai.io](mailto:help@simulacraai.io)

[Privacy policy](https://www.termsfeed.com/live/de7cb2dc-d2a5-402e-acf2-f764ded874d3)[Terms of service](https://simulacraai.io/terms-of-service?hsLang=en)[Development timeline](https://simulacraai.io/mimic-early-access-development?hsLang=en)[Contact us](https://simulacraai.io/contact-us?hsLang=en)

© 2026 Simulacra AI Solutions Inc. All rights reserved. Results are planning estimates produced by simulation, not guarantees of ad outcomes. Payment processing by Stripe.