Mimic

Product roadmap

What we are adding to Mimic, quarter by quarter. Skim the headlines, or open any item for the detail behind it. New features and capability increases only — the things that change what you can do with the product.

Select a quarter to see what is in it.

1. Q3 2026

   Aug – Sep 2026 In build

   The first public release

   Mimic, the first version you can buy and run yourself.

   4 additions this quarter — open any one for detail

   • Self-service accounts — buy and run in minutes

     Create an account, pay, and run your first simulation without talking to anyone.

     • Sign in with Google, or with a verified email address
     • Passwords stored hashed, never in plain text
     • Encrypted connections throughout, with sign-in and export activity logged
   • Campaign history — every test, kept

     Each simulation is saved in full, so a forecast you ran months ago is still there — with everything needed to make sense of it or run it again.

     • The creative and parameters you submitted
     • Audiences and channels selected
     • Results, run status, and cost
     • The model and audience version behind the numbers, so old forecasts stay interpretable
   • Multi-campaign upload — six formats, many creatives

     Bring creative in the format you already have it in, and test more than one version at a time.

     • JPEG, PNG, PDF, DOCX, and PPTX supported directly
     • ZIP bundles unpacked automatically into their component assets
     • Several creatives per run, not one at a time
     • Choose which channels the campaign is tested against
   • Google and Meta audience selection — narrow to who you actually target

     Pick from the Google and Meta audience libraries, then tighten the definition until it matches your real target.

     • Filter by gender and age
     • Split homeowner and renter
     • Narrow to a region or a city
   Q4 2026 →

2. Q4 2026

   Oct – Dec 2026 Planned

   The full commercial product

   The complete self-service release — and the first accuracy figures you can check for yourself.

   7 additions this quarter — open any one for detail

   • Multi-ad, multi-channel testing — the whole campaign in one run

     Test several ads across several channels in a single simulation, the way the campaign will actually run, instead of assembling it from separate tests.

   • Results at two levels — campaign forecast, then element breakdown

     A forecast for the campaign as a whole, and underneath it, what each part contributed.

     • Campaign-level outcome forecast
     • Element-level breakdown — headline, image, offer
     • Written comments explaining what the model saw
     • Recommendations and graphs alongside the numbers
   • Faster runs — seconds, not coffee breaks

     Dashboards load in under three seconds and simulations finish in under thirty on standard workloads. Unusually large campaigns will take longer, and we will say so rather than quietly queue you.

   • Complete audience catalogue — the full libraries, properly searchable

     Both audience libraries in full, with filtering that makes finding the right one a matter of seconds rather than scrolling.

   • Simulation controls — match how you actually spend

     Set the mechanics of the campaign so the forecast reflects your real media plan.

     • Impressions per step
     • Budget depletion
     • Campaign duration
     • Frequency cap
   • Side-by-side comparison — see what changed

     Put two past tests next to each other and compare them directly, rather than opening two tabs and squinting.

   • Accuracy you can verify — predicted against actual, in your account

     Bring your real campaign results back in and see how the forecast held up. We would rather show you the variance than ask you to trust the number.

     • Import actuals by API or by file
     • Variance shown by result type and channel, not blended into one flattering average
     • Reported against the model and audience version that produced the forecast
     • We are targeting within 10% on conversions, clicks, opens, and visits
   ← Q3 2026 Q1 2027 →

3. Q1 2027

   Jan – Mar 2027 Planned

   Recommendations that explain themselves

   2 additions this quarter — open any one for detail

   • Audience-likeness recommendations — audiences that behave like the one that worked

     When an audience performs well for you, Mimic suggests others that behave similarly — and shows the reasoning, rather than asking you to trust a score.

     • Suggestions drawn from your own results
     • The similarity logic shown, not hidden
     • Tracked so you can see whether following the advice helped
   • Automatic results import — connect once, stays current

     Link your ad accounts and let real outcomes flow in on their own, so accuracy reporting stays live without anyone exporting spreadsheets.

     • Connectors for the priority ad platforms
     • Scheduled synchronisation rather than manual upload
     • Accuracy reported automatically by audience and model version
   ← Q4 2026 Q2 2027 →

4. Q2 2027

   Apr – Jun 2027 Planned

   From forecast to improvement

   2 additions this quarter — open any one for detail

   • Optimization suggestions — specific changes, not general advice

     Concrete, testable improvements to a campaign — and an honest comparison against what the ad platforms themselves suggest.

     • Suggestions at campaign and element level
     • Benchmarked against platform-native recommendations
     • Measured for whether they actually lifted results
   • One-document campaign setup (beta) — upload one file, review, run

     Put your parameters and your creative in a single document. Mimic reads it, extracts the fields, and stages the test.

     • Parameters and creative in one upload
     • Extracted fields shown for you to check first
     • Nothing runs until you approve it
   ← Q1 2027 Q3 2027 →

5. Q3 2027

   Jul – Sep 2027 Planned

   Bigger campaigns, richer creative

   5 additions this quarter — open any one for detail

   • One-document setup, generally available — out of beta

     Document ingestion becomes a standard part of the workflow rather than an opt-in trial.

   • Expanded APIs and synchronisation — for teams running at volume

     Deeper API access and account synchronisation, so Mimic fits into an existing stack instead of sitting beside it.

   • Video and combined creative — beyond static ads

     Test video and mixed-format campaigns — added once quality and cost meet the same standard as the rest of the product, not before.

   • Higher capacity — more at once, and larger

     More simulations running concurrently and larger campaigns per run.

   • Advanced analytics — did the advice pay off?

     Account-level reporting on what the product has actually done for you.

     • Which recommendations were adopted, and what happened next
     • How often audiences get reused across campaigns
     • How model versions compare over time
     • ROAS reporting across the account
   ← Q2 2027 Q4 2027 →

6. Q4 2027

   Oct – Dec 2027 Under review

   Reserved for platform work

   This quarter is set aside for infrastructure and performance investment rather than new features. Anything customer-facing will be confirmed in our Q3 2027 review and added here.

   ← Q3 2027

Quarters describe what we are working toward, not a contractual delivery date. Dates and scope can move as we learn from real campaign results, and we would rather ship something accurate late than something unreliable on time. Last updated August 2026.